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what is a CRM and how does it work
What Is a CRM and How Does It Work

Happy customers are the main unit of any successful business. In the past, keeping track of customers was a real struggle. Companies used to store information in physical files, address books, and spreadsheets. The old way was not only time-consuming but also made it hard to share information between different departments. With the rise of […]

Types of CRM Software
Types of CRM Software: Which Is Right for Your Business?

Choosing the right CRM (Customer Relationship Management) software that positively changes your business is important. You have to keep in mind that not all CRM platforms are the same. Each software is suitable for different audiences and serves specific purposes. The CRM systems typically fall into three main categories: Operational, analytical, or collaborative. These categories […]